Logonatomy is an independent visual archive dedicated to the study of logos, trademarks, and identity systems.

Through research, documentation, and visual analysis, Logonatomy examines the typography, geometry, symbolism, and design decisions behind the marks that shape visual culture.

From historic identities to contemporary systems, each study looks beyond recognition to uncover how an identity was constructed, why it works, and what makes it endure.

The logo is only the surface. We study what lies beneath it.

For regular logo anatomy studies and visual analyses, explore the Logonatomy Instagram archive.